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MICA (Institute of Strategic Marketing and Communication)
MICA is an academic institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad. Recently, on March 29, 2014, amidst the nineteenth convocation, MICA launched its new logo while still retaining its vision to create leadership in Strategic Marketing & Communication, as also its tagline- ‘The school of Ideas’.〔(【引用サイトリンク】url=http://timesofindia.indiatimes.com/city/ahmedabad/Dont-think-small-build-rocket-ships-Google-India-head/articleshow/32924738.cms )〕 MICA has now dropped its acronym and will now be known as only 'MICA'.〔(【引用サイトリンク】url=http://www.ahmedabadmirror.com/article/3/201403302014033002514293265e8825/MICA-no-more-an-acronym.html )〕
==History==
MICA was established in 1991 by A.G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.〔(【引用サイトリンク】url=http://www.mica.ac.in/index.php?mode=timeline )〕 It was set up to feed the Indian advertising industry with trained persons. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Dr. Binod C Agrawal began his tenure. The first flagship batch of PGPD program in Communications was inaugurated by the then Governor of Gujarat, Sh. Sarup Singh in 1994.〔(【引用サイトリンク】url=http://www.mica.ac.in/index.php?mode=timeline#1994 )〕 Atul Tandon served as director from 2001 to 2009.
Over the course of next 20 years, the CCC, Online PG Certificate and FPM programs were introduced.〔(【引用サイトリンク】url=http://articles.timesofindia.indiatimes.com/2002-01-17/education/27125010_1_mica-communication-tandan )〕
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